Beyond the major tech players like Google, Facebook, Twitter and Apple, there are currently 176 companies designated the once-unique title of "unicorn". On top of that, there are more than 2 million apps in the App Store and 2.2 million in the Google Play Store. Given all of these factors and the fact that reporters receive hundreds of email pitches a day, how do you as a start-up rise above the fray and get your news not only heard but covered by members of the press?
Join key LA-based reporters to learn more about how they manage the deluge of pitches, what tends to stand out and what to avoid when reaching out to them with news.
Jefferson Graham, Tech Columnist, USA Today
Brian Deagon, Investor's Business Daily
Neal Ungerleider, Fast Company
Kat Eller Murray, Principal and Founder, ROAM Communication